iPod, a brand name of portable music player designed and sold by Apple Inc, has remained a widely sought-after digital gadget in the globe for nearly a decade. The classic outlook and amazing functions have made the music player a milestone in the history of music players. A lot of young people are passionate about iPod and take it as a fashion item. Today, an iPod model does not cost as much as before any more, and wholesale iPod has turned out an increasingly profitable business. The first model of iPod was released on October 23, 2001. So far, the iPod has come out with a variety of models including Shuffle, Nano, Classic and Touch, each of which has its special characteristics. For example, iPod Touch features a touch screen and iPod Nano is video-enable. Popularly-known characteristics of major iPod models include the compact size, the ultra light weight, the compact interface and the scroll wheel. In addition, models in the iPod family are especially well-known for their simple and easy-to-use interface. Even young children and old people can easily learn how to use any iPod model. The user-friendly interface and the scroll wheel have made it easy for iPod users to enter into the iPod main menu and to become familiar with main functions of the music player quickly. Different from traditional music players like Walkman, a model from the iPod series needs no cassettes or cds. The older versions of iPod models use a built-in hard drive for the storage of media while the more advanced models use flash memory for the storage such as iPod Touch, Nano and Shuffle. At the beginning, an iPod model cost as high as $400, which turned down a wide range of potential users. Gradually, to meet the growing requirements for affordable and multi-feature handy music players, Apple developed a number of new iPod models. These new iPod models, of course, were improved with innovative designs and more useful functions like PC support and color display, which are not only widely sought-after among general users but affordable to this group of customers. The improvements quickly made iPod a brilliant star in the market of portable music players. Currently models of iPod have kept a best-selling record among all same category items in many countries. The marketing of iPod is believed to have contributed a significant part to the success of iPod. In the past years, we saw a number of interesting ads about iPod appearing one after another. Almost every ad copy about iPod is featured by the most classic tunes playing in the background, which is not only charming but also extremely creative. 2 years ago, Apple released the multimedia cell phone iPhone in the United States. This landmark mobile phone is in practice a combination of two products: a cellular phone and an iPod model. Soon the first touch screen iPod, the iPod touch, was launched, designed with the multi-touch graphical touch screen function of iPhone. In addition, this model is also the first iPod model providing Internet access via the Wi-Fi wireless network. Based on this trend, we can see that Apple is attempting to transform the iPod from merely a portable music player into a PC-based multi-media player enabled with music files, wireless network.

Kitty Hill has been in the wholesale business since 2000. She became one of the largest wholesale ipod importer in China.
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